Technology has revolutionised the way people communicate today. The modern workstations are capable of artificial intelligence (AI) that can perform multifaceted functions without any human intervention. According to a report by Gartner, 85% of consumer communications will be handled without a human by 2020.
Using sophisticated algorithms, machines can learn by themselves and make decisions based on those analyses. Several industries all over the world leverage AI for increased productivity and efficiency; digital marketing is no exception.
Digital marketing has started using AI to improve customers’ experiences. Using AI learning management system, they learn about the client’s inclinations, and with the help of robust analytics, they aim to fulfil their customers’ needs and wants.
In this article, we have compiled four ways AI is changing the digital marketing game.
1. Clever Customer Targeting
AI can precisely analyse data and forecast consumer purchasing behaviour. Whenever somebody searches using their internet browser, that data is gathered and systematised for AI scrutiny. As soon as the machine has recognised what the consumers like, it targets them with advertisements that have those merchandises on special offer. This upsurge the likelihood of consumers buying those products.
It is why nearly 61% of digital marketers believe that AI is the most significant aspect of their data strategy. AI can not only forecast the experience of a consumer based on the previous behaviour, but it can also foresee the expression of new and current consumers as well.
AI offers robust predictive analytics that allows digital marketers to extract information from data. This information is used to forecast buying tendencies and consumer behaviour patterns. It even assists in revealing the most impactful insights and scrutinising bulks of data.
2. Improved Customer Experience
In the fast-paced world today, customers want quick, frictionless solutions to their problems and replies to their inquiries. They often get frustrated when they recurrently make inquiries about the same matter, file a complaint, or offer a suggestion, without getting any reply for weeks. Also, business owners undergo exasperation in trying to be approachable and organised but criticised regardless of their effort.
You’d be surprised to know that about 41% of companies do not reply to the emails in good time. If you’re one of those then this is what you need to understand: if your customer contacts you for the first time about a problem, and you do not reply in time, then his/her next step could be a public flare-up about your business on social media. Or, maybe he/she would abandon your business and choose any other company.
Did you know that companies lost more than $60 billion of business in the previous years due to bad customer experience? This loss is not just because businesses are providing poor customer support, but it’s also because consumers now have a uniform standard for customer support.
3. Money and Time Saving
AI helps companies by significantly reducing labour costs. Businesses can cut down their customer service expenditures by up to 30% by only using chatbots. So, it is reasonably inexpensive to invest in a chatbot than employing consumer care representatives.
Hiring and training the staff needs time as well as resources.
Usually, it costs a minimum of $4000 to hire a call-centre service agent. Besides, thousands of dollars are additionally needed to train him or her. These expenditures can quickly upsurge with an increase in staff attrition, which is a typical problem at numerous call-centres today.
Thus, chatbots can deliver massive time and cost savings in this area as they need to train just once.
4. Improved Productivity
AI can help marketing professionals concentrate on something else as the machine executes monotonous chores. For instance, rather than the marketers organising reports after each market study, the AI technology quickly does it for them, with greater effortlessness and accurateness. The marketer only has to go through the graphs and choose a marketing approach that works best.
Not only that, but AI can also automate various procedures and errands to improve the consumer’s experience. For example, companies are increasingly using chatbots to respond to consumer inquiries and form the replies as per their requirements. Consumers don’t have to browse the entire website to find what they want. The chatbot instantly pops up as soon as the visitor opens the site, and from there, he/she can inquire anything.
AI has streamlined digital marketing by making it stress-free for companies to choose the best marketing approach. As AI advances, so will its capability to scale markets and consumer activity for improved outreach and transactions. Rather than compensating external organisations to carry out analysis, businesses are deciding to leverage AI for multifaceted tasks to improve marketing approaches.
With detailed information of what target audiences are in search of, businesses can shape themselves to be prominent contenders in the new high-tech age.